Portfolio of Work Samples for the Port of Portland

This collection highlights copywriting projects completed by the Cascadia Creative team, with ideas that “spark connection” with Pacific Northwest communities and execution that delivers on message, on schedule, and on budget—while remaining joyfully inclusive of the perspectives and ideas of our client team members.

Many additional work samples, case studies, and/or references for this work can be made available upon request.
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Writing: Copywriting and Narrative Content Work Samples

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Green Seattle Partnership (GSP) Program Communications

Seattle, WA

THE OBJECTIVE
  • Write engaging ad hoc and evergreen content for the Green Seattle Partnership’s (GSP) blog and monthly newsletter, highlighting GSP’s mission and impact while keeping membership and public audiences informed with event updates, program information, and general educational material about Pacific Northwest ecosystems.
THE IDEATION PROCESS

For the blog:

  • Develop a quarterly list of blog topic assignments with input from GSP advisory and volunteer staff with community and field topical expertise.

For the newsletter:

  • Continually research and compile information on local events hosted by GSP partners and community organizations to feature in alignment with seasonal topics.
  • Continually accept community submissions, partner contributions, and client content requests.
  • Each month, compile relevant on-theme content to develop a cohesive, on-message issue that combines current information with relevant content to send to an audience of more than 22,000 subscribers.
THE EXECUTION
  • Draft content and rely on Cascadia’s in-house Editorial Board for quality review and QA/QC.
  • Cross-promote blog posts and other curated material in the monthly newsletter. Promote each newsletter publication across Seattle Parks’ distribution channels.

CREDIT: Script and storyboard by Cascadia. Videography by VIA Creatives

Drainage and Wastewater Holiday Campaign

Seattle Public Utilities (Seattle, WA)

THE OBJECTIVE
  • Develop social media graphics to encourage residents not to pour fats, oils, and grease down their drains during the holidays.
  • Put a special focus on utility crews who have to fix back-ups during the holidays.
THE IDEATION PROCESS
  • Develop 3-5 unique visual concepts/angles to the messaging.
  • Weave in humor and a slightly irreverent tone.
  • Draft associated copywriting.
THE EXECUTION
  • Distribute via socials, as ads, and on Seattle Public Utilities’ website.
  • The media campaign generated, collectively, 1,403,588 impressions and 1,216 clicks. The campaign-wide click-through rate was .09%. The view-through rate for the video ads was just under 80%, which is very strong, especially given the increased competition for attention during the holiday season (YouTube’s benchmark VTR is 31.9%, according to Strike Social.)