Project overview
Cascadia, in partnership with VIA Creatives, developed five short videos to support property managers and tenants at multi-family properties with proper recycling and waste disposal. Videos are an effective and increasingly popular medium for educational content designed to drive behavior change. We’re happy to see more and more of our clients invest in video content as a way to reach their audiences and were excited to play a role—literally—in this project.
Approach and Impact
We worked with our clients at Waste Management to understand the unique challenges multifamily properties in King and Snohomish counties faced with regards to recycling. Understanding these challenges helped our team brainstorm topics for each video—keeping the focus for each narrow and tailored with messaging that would resonate with property managers. Priority topics included how to use a recycling bag, the importance of co-locating bins, avoiding container overflow, the importance of clear signage, and encouraging waste education for tenants.
Cascadia staff managed the entire video production process, from writing scripts and storyboards to filming and editing. We took care to bring our clients along at every step of the process to avoid time and cost intensive edits later on. We also translated video voiceovers into Spanish to provide in-language resources for property managers.
The final videos—starring Cascadia’s own staff—serve as an important tool for Waste Management to support property managers and improve recycling behavior among tenants at multifamily properties.
