Project overview

Since 2009, Seatle Public Utilities’ Trees for Neighborhoods program has helped Seattle residents plant over 13,400 trees in their yards and along the street in support of clean air and water, cool sidewalks and homes, and healthier neighborhoods. The program works directly with community members to plant 1,000 trees per year with residents at their home, school, or place of worship.

Approach and Impact

In 2024, SPU hoped to increase the number of trees planted in neighborhoods with high heat impacts and low existing tree canopy through effective engagement. Cascadia helped create and implement a priority engagement plan to increase resident awareness about the Trees for Neighborhoods Program and support equitable access to program resources—focusing on neighborhoods including Beacon Hill, Rainier Valley, Rainier Beach, New Holly, South Park and Georgetown.

We partnered with six community-based organizations to organize and cross-promote educational events and community meetings.

Outreach staff shared information about the program and provided same-day application support, relying on a toolkit of outreach materials developed by Cascadia’s Graphics team to provide accessible, effective support to participants.

Our team also conducted outreach directly to businesses, places, of worship, and multifamily properties across each neighborhood to share resources and answer questions about the program. We provided in-language materials, working directly with organizations to transcreate flyers, brochures, and program information into four languages.

SPU received over 200 applications from priority neighborhoods—and 342 trees have been planted in neighborhoods where our team performed outreach.

We helped Seattle create and implement an inclusive resident awareness campaign to grow canopy in local neighborhoods.

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