SPARKS is an annual conference, hosted by the Pacific Northwest Social Marketing Association, which brings together social marketing practitioners to present behavior change best practices, effective behavior change campaigns, and program development. This conference focused on behavior change related to racial equity, environmental protection, community engagement, public health, and community wellbeing.
As an organization with staff who are trained social marketing and behavior change professionals, Cascadia proudly supports PNSMA in planning and executing these conferences. This is the 8th year Cascadia has supported SPARKS and we welcomed a mix of 320 in-person and virtual attendees over the three day conference this past December.
From coordinating and facilitating planning committee meetings to managing day-of logistics, we helped PNSMA actualize their vision of an accessible, sustainable, and community-driven conference. We offered hybrid in-person and virtual attendance options. We reduced the conference’s carbon footprint by minimizing plastic waste, using compostable items, prioritizing bulk purchases, and distributing non-perishable food leftovers. We are looking forward to continuing to support this important opportunity to connect with other social marketing professionals.
Learn more about the Pacific Northwest Social Marketing Association and SPARKS here!
