Project overview
In alignment with the Department of Agriculture’s Pollinator Health Task Force goals, the Washington Department of Fish and Wildlife (WDFW) delivers statewide pollinator conservation and pesticide reduction education for all Washingtonians. With funding from Washington State Legislature, WDFW and the Woodland Park Zoo asked Cascadia to support education initiatives in Washington State surrounding the use of pesticides and their impact on pollinators and human health.
We were thrilled to join this important effort to protect pollinators—and help the Zoo conserve habitats and biodiversity around our beautiful state. Cascadia’s project team led the strategic planning and development of a statewide outreach campaign.



Approach and Impact
The campaign is meant to educate the public on neonicotinoids—a class of pesticides known to have devastating ecological impacts on pollinators and other beneficial insects—and their impacts, and offer simple, clear, alternatives to home gardeners to make the switch to safer products.
In collaboration with biologists and other subject matter experts, our team developed a statewide gardening practices survey to determine priority audiences and identify core beliefs, motivations, and barriers that prevent people from switching to pollinator-friendly pest control products. Our survey achieved a notably high response rate, gathering nearly 3,000 unique resident responses. We identified six target counties whose populations had potential for high rates of conversion to pollinator-friendly pesticide alternatives. Top counties received campaign messaging that highlighted how switching to non-toxic pesticides will keep communities, families, and pets safe.
Cascadia also created a set of inclusive and appealing outreach and education materials that included an interactive pledge with participant incentives, a campaign website, educational brochure, partner toolkit for cross-promotion, and family-friendly outreach event activities.
Learn More
Learn more about the campaign on Woodland Park Zoo’s website.
